LOVE

Love, actually

web_heartWell, I’ll be … it’s a nice surprise to find out that most Aussies do actually value meaningful relationships over having lots of acquaintances or jumping from bed to bed.

New research into Australian relationships found that Aussies rate quality relationships as most important to them, ahead of financial security, health/fitness, or career success.

The Nescafé Relationships Survey revealed 99 per cent of Australians believe that face-to-face time together is a better way to develop deeper relationships.

And don’t let their ‘tweets’ fool you either, because 79 per cent of Gen Y agrees that face-to-face communication is better than anything technology can offer, but they’re just so time-poor. Couples are time challenged too with six in 10 Australians in a relationship wishing they could spend more time with their partner than they currently do.

Other key findings:

  • Despite wanting quality relationships the most, Aussies still spend more time checking finances and exercising than investing time in friendships.
  • 86 per cent of Australians rate meeting up in person as one of the most common ways of keeping in touch, before using email, facebook or SMS.
  • 77 per cent of Australians would rather spend more time with their existing friends than meet new ones.
  • Over 50 per cent have had upsetting or embarrassing misunderstandings via electronic communication including; 34 per cent of people have been upset by an email or SMS because they misread it; and almost 25 per cent of people have sent a very personal email or text message to the wrong person by mistake.
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