Philippine Airlines (PAL) has unveiled major customer-oriented innovations showcasing the synergy between the national flag carrier and San Miguel Corporation (SMC) which recently took management control of the airline.

PAL president and chief operating officer Ramon S. Ang was joined by PAL director Michael G. Tan, representing his father, PAL chairman Dr. Lucio C. Tan, in announcing the innovations resulting from the close collaboration between PAL and SMC.

“Our number one priority is to turn around PAL by tapping into the strengths of San Miguel Corporation and the Lucio Tan Group of Companies,” said Ang. “Our growth strategy for Philippine Airlines is simple: modernisation of its fleet, expansion of its network, and improvements in passenger service.”

Unveiled at the Shangri-la Makati Hotel were:

  • New inflight dishes prepared by five top-rated guest chefs;
  • Book & Buy ticketing kiosks to be installed at selected Petron gas stations;
  • Apple iPads for onboard entertainment in trans-Pacific flights; and
  • PAL's third Boeing 777-300ER, the aircraft of choice for long-haul flights.

“In the months ahead, three more Boeing 777-300ER aircraft will be delivered to PAL. It means a modern fleet that we can be proud of. For our loyal passengers, this means more new exciting destinations. In the near future, PAL will fly non-stop to Toronto, Paris and New York.”

The first three were delivered in November 2009, January 2012 and June 2012, respectively. The 370-seater B777s currently fly to Hong Kong, Japan, Australia and Vancouver.

PAL announcement

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